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What's our MOJO?

In the princely state of India, Rajasthan which is famous for its hospitality, culture, tradition and craft, a word is used by the locals to describe anything beautiful in their native language marwari, that word being "phutari".

One of the most mesmerizing, authentic and skilled technique of producing handcrafted products which is hand-block printing, has its roots deeply etched in the history of Rajasthan.

What is Phutari?

Phutari is an ecosystem where culture meets contemporary. Our consumers are people who are aware yet deeply rooted in their values and mindset, making conscious decisions in their everyday life, from what they carry to how they sleep.

Our customers are time travelers!!

The designs and patterns of our products bring together visions and beliefs of an individual. Be it a small penguin on your quilt, a lotus on your curtain or an elephant on your shirt. Our designs will bring back your fondest childhood memories, designs, characters or moments.

At Phutari, we believe in freezing moments in time for all our customers. Once they experience the Phutari experience they’ll surely travel back and forth in time, depending on what they’d like to visualize in their surroundings, from their pillow cover they sleep on to the shirts they wear.

It’s all about travelling in time and picking out the best for yourself!!

Why phutari?

Phutari is an effort, a promise, a thought, a vision, a glance of what is the future of handmade block printed products. It's a crossroads of history meeting the contemporary. 

While the human hand is the essence and core behind all our products, the designs and patterns have been plucked from the past, present as well as the future. The beauty about this technique is the possibilities of designs, colors and patterns which can mixed to produce one masterpiece after the other. 

Be it your Monday morning shirt or your cozy Sunday afternoon siesta sleeping quilt, there's a bit for everyone here at Phutari. Our designs aren't just any ordinary pieces of art, behind every design and pattern is a an honest effort made by the artisan to help make you feel special and experience the magic of handcrafted block printed products. 

There's something unique about products made by hand, they make you feel like you're never alone.


Our designs will challenge you to break the monotony and get you out of your comfort zone. Your 9 to 5 or 5 to 9 will never be the same again. If you like change, if you need a new experience or if you just want to be you then surely Phutari is the one stop shop for you.

That's what we are....

The Phutari experience

Someone rightly mentioned that the first experience is always the last impression, however at Phutari, we’ve taken it to a whole new level.

For us, the first experience is an experience of a lifetime for all our customers. We believe in providing experiential as well as enhanced customer service. Your questions are emotions for us and we take massive actions on them.